{"id":294,"date":"2011-07-27T19:52:10","date_gmt":"2011-07-27T19:52:10","guid":{"rendered":"http:\/\/www.brickellmattress.com\/?p=294"},"modified":"2018-08-29T14:22:15","modified_gmt":"2018-08-29T18:22:15","slug":"miami-mattress-store-help","status":"publish","type":"post","link":"https:\/\/www.brickellmattress.com\/mattress-blog\/miami-mattress-store-help\/","title":{"rendered":"Miami Mattress Store Problems Addressed by Brickell Mattress"},"content":{"rendered":"

The Awful Truth – <\/strong> An Insiders View of the Miami Mattress Industry<\/strong><\/h2>\n

Miami is an incredibly vibrant city growing at an astonishing rate.\u00a0 With this growth, these people need to know where to find beds.\u00a0 After living in the Miami area for over 6 years (Coral Gables, Key Biscayne, South Miami, and now Brickell), I\u2019ve learned a thing or two about the Miami mattress industry.\u00a0 This blog is intended to give you a brief understanding of some tricks and malpractices of local Miami mattress retailers, and the steps Brickell Mattress have taken to address them.<\/p>\n

Miami Mattress Tricks and Out-Dated Business Practices Exposed!<\/strong><\/h3>\n

1. <\/strong>The mattress with the highest profit margin will be promoted to you as the best.<\/strong><\/p>\n

Salesman are taught in the Miami mattress industry to sell you the \u201cbest\u201d bed, when, in actuality, it is the bed the retailer makes the most money on.\u00a0 Do your due diligence!\u00a0 Read what the mattress is composed of and decide for yourself.<\/p>\n

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Does this really help you find the best bed?<\/p><\/div>\n

2. <\/strong>Terrible Presentation and Out-Dated Mattress Collections<\/strong><\/p>\n

Let\u2019s face it, mattresses are about as exciting to buy as used cars\u2026.but it shouldn\u2019t be that way!\u00a0 Miami mattress retailers such as zzzmattress, mattress firm, and mattress giant pack as many beds as they can into their stores, barrage you with sales signs and numbers at every corner,and light the store with anxiety-inducing fluorescent lighting.<\/p>\n

To top it off, many of these retailers promote last year\u2019s<\/span> mattress lineup from the 3 S\u2019s (Serta, Sealy, Simmons), as this year\u2019s <\/span>mattress collection.\u00a0 Why do they do this?\u00a0 They know that the customer really won\u2019t be able to tell the difference and need to get rid of their excess inventory.<\/p>\n

3. <\/strong>The Customer is Not Always First<\/strong><\/p>\n

I hate to say it because I\u2019ve seen it, but some Miami mattress retailers will train someone for a week and then throw him\/her out on the sales floor.\u00a0 Do you want to be hassled by a pushy, unskilled salesman for a few hours while considering to invest thousands of dollars in a purchase?\u2014I sure don\u2019t.<\/p>\n

Mattress lineups should be arranged in a layout convenient to the customer (segregated by firmness, type of mattress, price).\u00a0 Unfortunately, more often than not, Miami mattress retailers have jumbled, jig-saw-puzzle store floors.<\/p>\n

4. <\/strong>Owners are as Old as Dinosaurs<\/strong><\/p>\n

There\u2019s a reason why marketing in the Miami mattress industry hasn\u2019t changed in say\u2026..50 years- owners are old!\u00a0 The sheep-jumping-over the fence, free shipping marketing strategies Miami mattress stores use are about inventive as a rock. The names of some mattress products I\u2019ve seen are reminiscent of the 1950s: \u201cGo-go gadget Sleep Massager!\u201d We\u2019re in the 2000s, it\u2019s time for mattress companies to catch up with the times.<\/p>\n

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Brickell Mattress- New, Honest, Inventive<\/strong><\/p>\n

Brickell Mattress is owned by a group of young entrepreneurs aged 24 to 33.\u00a0 We have the products and services to make every generation of consumer feel good. From the baby-boomers who are simply looking for honest, personal-tailored help to get them a better night\u2019s sleep, to Generation X who want and expect service from a company up-to-date with modern day technology and social networking- Brickell Mattress works to serve all.<\/p>\n

Now, we\u2019re not perfect, but Brickell Mattress has attempted to address some aforementioned issues in the Miami mattress industry.\u00a0 When people walk into our store we want them to instantly relax and feel at home.\u00a0 Our collections of latex foam, airbeds, waterbeds, and adjustable beds are tastefully displayed amongst modern art. The store layout is designed to feel open, inviting, and convenient.\u00a0 A sleep expert will greet you and ask if you\u2019d like any help, but are trained to leave you alone if you don\u2019t want it.\u00a0 Each mattress is displayed with a \u201cmattress menu\u201d- easy-to-read material describing the composition of the bed. You are able to peruse this information at your leisure in our Free-Wifi Coffee lounge.\u00a0 Ready to make a purchase?\u00a0 Our fast checkout can get you an emailed receipt in under 2 minutes.\u00a0 And for the cr\u00e8me-de la cr\u00e8me, Brickell Mattress offers the free VIP service of in-home installation.\u00a0 Sorry Miami mattress retailers, there are new kids on the block.<\/p>\n

Brickell Mattress<\/h3>\n

1030 SW 8th Street, Miami, Florida 33130
\n305-326-4000<\/h3>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Awful Truth – An Insiders View of the Miami Mattress Industry Miami is an incredibly vibrant city growing at an astonishing rate.\u00a0 With this growth, these people need to know where to find beds.\u00a0 After living in the Miami area for over 6 years (Coral Gables, Key Biscayne, South Miami, and now Brickell), I\u2019ve […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[16,19,18,17,15,20],"_links":{"self":[{"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/posts\/294"}],"collection":[{"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":5,"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/posts\/294\/revisions\/1123"}],"wp:attachment":[{"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickellmattress.com\/mattress-blog\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}